Show Me the Money Podcast with Peter Eselecha
Episode 13 · 1h04mins
Peter Eselecha leads one of Cameroon’s most established indigenous educational publishing businesses—and is using technology to reimagine how children, parents and schools access learning materials. In this deeply personal episode of Show Me The Money, Peter speaks about struggling in school, stepping into a legacy business, leading through change, navigating the economics of educational publishing and building a company that can outlive another generation. We explore the investment opportunities in the sector, the money behind textbooks, the tension between print and digital learning, succession, leadership, market acceptance and what it takes to modernise a business founded more than four decades ago. Can a legacy publisher become one of Africa’s most important education-technology companies? Watch the full conversation, subscribe and join the Summith community at Summith.com.
00:00 – Intro 03:18 – Growing Up With an Entrepreneurial Father 04:20 – Entrepreneurship Started Out of Necessity 05:13 – How Peter Turned Barbering Into a Business 13:21 – Why Peter Came Back to Cameroon 14:00 – Where Things Are Not Polished, That’s Where the Opportunity Lies 16:44 – Building for the Child Who Struggles 19:16 – The YouTube Study Hack That Changed How He Thinks About Education 21:23 – How Do You Innovate a 40-Year-Old Business? 24:07 – The Cosmos Activity Book: Education Beyond Reading 25:02 – What If a Child Learns Better by Doing? 28:17 – Why Educational Products Can Be Expensive 33:05 – “If You Wait for Government, You’ll Wait Too Long” 36:14 – The Secret to Faster Business Profitability: Leverage 37:30 – How Cheaply Can You Get to Your Customers? 38:34 – What Investors Should Look for Before the Money 40:58 – “The Strength of Leadership Lies in Understanding Your Weaknesses” 43:17 – How to Make Employees Care About the Bigger Picture 45:03 – Publishing Is More Than Printing Books 49:46 – Cosmos Isn’t Just a Book Company 50:26 – From Books to Music, Ebooks, Audio & Film 53:21 – How to Tell Your Story to Customers 56:59 – How to Pitch Investors So They Buy Into Your Vision 59:54 – The Advantage of Being an Avid Reader 1:02:21 – What AI Means for the Future of Business 1:03:12 – Don’t Fight the Trend. Find a Way to Partner With It
